Rolex, A Love-Hate Relationship (Dispatch Live)  A few months ago, I got “the call” from my local AD for the sought after “Bruce Wayne” GMT-Master II.  Excited to be deemed worthy of dropping a small fortune on a watch, I bought the watch without hesitation, but was left with questions about the modern Rolex customer experience. Aspiring “Rolex men” have two options: you can visit the authorized dealer (AD) regularly to build "rapport" (ass kiss) with the salesperson in hopes of one day being granted an allocation, or pay the absurd grey market prices to a second-hand dealer. Both are equally disheartening and damaging to brand equity, even for an icon like Rolex.  I argue this customer journey represents a potential existential threat to the Crown, long term.  This week, I discuss my love-hate relationship with Rolex, the world’s most legendary watch brand.  Enjoy the read,  -W.O.E  #useyourtools #watchesofespionage